Effective Date: January 1st, 2026

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This Privacy Policy describes how Gray Llama (“Company,” “we,” “us,” “our”) collects, uses, and shares information when you visit our website (the “Site”), contact us, request service, request an estimate, enroll in a maintenance plan, or otherwise interact with us.

 

1. Information We Collect

We may collect the following categories of information:

A. Information you provide directly

• Contact details (name, email, phone number, mailing/service address)

• Service details (issue description, equipment details, photos you send, preferred appointment times)

• Payment-related information (if you make a payment, deposit, or enroll in recurring billing through our payment provider; we do not store full payment card numbers on our Site)

• Communications (messages you send us, call recordings or summaries where permitted)

B. Information collected automatically

• Device and usage data (IP address, browser type, pages visited, time spent, referral source)

• Cookies and similar technologies (see Section 6)

C. Information from third parties

• Payment processors (confirmation of payment status)

• Marketing/analytics providers (website performance and attribution)

• Service software/CRM providers used to manage scheduling, dispatch, estimates, invoices, and membership plans

 

2. How We Use Information

We use information to:

• Provide and manage services (respond to requests, schedule, dispatch, perform work)

• Create and manage estimates, invoices, maintenance plans, and customer records

• Process payments and prevent fraud

• Communicate with you about service, appointments, renewals, and updates

• Improve our Site, service delivery, and customer experience

• Send marketing communications (where permitted and subject to your choices)

• Comply with legal obligations and enforce agreements

 

3. How We Share Information

We may share information with:

• Service providers that help us operate (scheduling/CRM/dispatch software, payment processors, email/SMS tools, analytics)

• Vendors and subcontractors as needed to complete work (for example, equipment suppliers or specialty trades), limited to what is necessary

• Legal and compliance recipients when required by law, subpoena, or to protect rights and safety

• Business transfers if we undergo a merger, acquisition, or sale of assets (information may be transferred as part of that transaction)

• We do not sell personal information in the ordinary sense of “selling a customer list for money.” If we ever engage in practices regulated as “sale” or “targeted advertising” under applicable state privacy laws, we will provide the required disclosures and opt-out mechanisms.

 

4. Communications and Text Messaging

If you provide your phone number, we may contact you by call or text for service-related purposes (appointment confirmations, dispatch updates, billing notices, and membership renewals).

Marketing texts/emails: where required, we will obtain consent. You can opt out of marketing texts by replying STOP and opt out of marketing emails using the unsubscribe link. Opting out of marketing does not affect essential service communications.

Message and data rates may apply.

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5. Payments

If you make a payment through the Site or through a payment link we provide, payment processing is handled by third-party payment processors. We do not store full payment card numbers on our Site. Payment providers may collect information subject to their own privacy policies.

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6. Cookies and Analytics

We use cookies and similar technologies to:

• Operate the Site (core functionality)

• Understand Site traffic and performance

• Measure marketing effectiveness

• You can control cookies through your browser settings. If you disable cookies, some features of the Site may not function properly.

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7. Data Retention

We retain information for as long as reasonably necessary to:

• Provide services

• Maintain business records

• Comply with legal, tax, and regulatory requirements

• Resolve disputes and enforce agreements

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8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

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9. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

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10. New Jersey Consumer Privacy Rights

New Jersey’s consumer data privacy law grants certain rights to New Jersey residents regarding their personal data, subject to exceptions.

Depending on applicability and verification requirements, you may have the right to:

• Access personal data we hold about you

• Correct inaccuracies

• Delete personal data

• Obtain a copy of personal data (data portability)

• Opt out of certain processing (such as targeted advertising, sale of personal data as defined by law, or certain profiling)

 

How to submit a request:

Call 609-465-5950 or submit a request through our contact form and write “Privacy Request” in the message. We may need to verify your identity before completing a request.

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11. Do Not Track

Some browsers offer “Do Not Track” signals. The Site may not respond to all DNT signals because there is no uniform industry standard for compliance.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect when posted with an updated effective date.

 

13. Contact Us

 

Gray Llama

Phone: 

Email: info@grayllama.com

Website: grayllama.com